On Creative Partnership

AI represents a fundamental shift from passive material to active collaborator. Where previous design materials had fixed properties to be learned and manipulated, AI is probabilistic, interpretive, and responsive—requiring a shift from commanding to partnering. This isn't just about new tools; it's about a new category of creative relationship where the material itself participates in the making process.

How do we maintain creative agency when working with materials that have their own interpretive capacity?

• 15 April 2026

  AI. What Do You Want From Us?

  If we think of AI as a curiosity engine rather than a repository of information - we will begin to really unlock its potential.